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A barrier is defined as
a structure or object that impedes free movement
any condition that makes it difficult to make progress or to achieve an objective: "intolerance is a barrier to understanding"
anything serving to maintain separation by obstructing vision or access
In short, barriers keep things out ... or in, depending on your point of view. We put up fences in our minds to protect us from embarrassment, pain or trouble. Both physically and mentally, barriers are all around us. While some are meant to protect, others simply keep us from accomplishing the greatness we deserve to achieve.
Many of our barriers are put in place to protect us from failure, but success and excellence grow from the ashes of failure. We all to some degree have an innate fear of doing things wrong or not getting it right. But what often we truly fail at is realizing that for every one good idea you need to have a hundred, or maybe a thousand, bad ideas. The secret to success lies in our ability to break down barriers and let ideas flourish. We need to give ourselves the time and freedom to play with ideas, in order to break through the mediocre and allowing the great ideas to surface. This can only happen when we take the time to identify our barriers and break them down. I challenge you to grab a digital camera and take 12 pictures of barriers. They can be physical barriers, things that divide or surround or they can represent mental barriers of some sort. Print them out, then examine them in your life. Do they protect or inhibit? The ultimate question!
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08.11.2010
by Nikole Fulkerson
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We see so many interesting or not so interesting posts on the Web these days. Half the time what I really enjoy reading are not even the posts themselves but the comments. The conversations that pop up are anything from hilarious to ridiculous and even down right rude. It's easier for people to be 100 percent candid on the Web. I find it fun to look up the controversial posts and just read people being people. For all you psychology majors out there, there is a plethora of interesting behavior right in the Web's comment section.
I decided to share one of my favorite comments here. A comment made on the YouTube video of my favorite old spice commercial. (These commercials rock by the way!)
What I find most interesting is when a comment is good other people start posting it, too! Here is the same comment posted by two different users.
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09.13.2010
by Nikole Fulkerson
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It would make sense that we are more drawn to do something if it is fun. How about walking up stairs rather than taking the escalator? Doesn't sound like more fun, but we all know the stairs is a better alternative. Here is a great example of using the fun theory and putting it to good use by the creative mind of Volkswagen. Check out this video and more fun theory ideas at thefuntheory.com
As for all us creative minds we could take the initiative of VW and apply it during our day to day lives. For instance is there something you know you should do, but just can't bring yourself to commit to doing (reading more, working out more) or find a every chore a total bore (laundry, taking out the trash). Change behavior by by taking the everyday mundane to whole new level of fun ;)
This concept even applies to advertising in the sense of using a creative means of making something interesting and new in order to change/cause a specific behavior in people. It all comes back to they way an idea is approached and then communicated.
P.S
Volkswagen certainly understands the concepts of fun, they make my bug turbo extra fun to drive around and to look at :)
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THE FUN THEORY -- FUN IS THE EASIEST WAY TO CHANGE PEOPLE'S BEHAVIOR
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11.15.2010
by Nikole Fulkerson
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ALL I DON'T WANT FOR CHRISTMAS
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12.14.2010
by Nikole Fulkerson
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Did you know? Your bi-weekly dose of useless knowledge.
The famous "Uncle Sam" recruitment poster "I Want YOU" for U.S. Army," designed by James Montgomery Flagg, was actually an adaptation of the British poster by Alfred Leete.
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02.21.2011
by Nikole Fulkerson
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A barrier is defined as
a structure or object that impedes free movement
any condition that makes it difficult to make progress or to achieve an objective: "intolerance is a barrier to understanding"
anything serving to maintain separation by obstructing vision or access
In short, barriers keep things out ... or in, depending on your point of view. We put up fences in our minds to protect us from embarrassment, pain or trouble. Both physically and mentally, barriers are all around us. While some are meant to protect, others simply keep us from accomplishing the greatness we deserve to achieve.
Many of our barriers are put in place to protect us from failure, but success and excellence grow from the ashes of failure. We all to some degree have an innate fear of doing things wrong or not getting it right. But what often we truly fail at is realizing that for every one good idea you need to have a hundred, or maybe a thousand, bad ideas. The secret to success lies in our ability to break down barriers and let ideas flourish. We need to give ourselves the time and freedom to play with ideas, in order to break through the mediocre and allowing the great ideas to surface. This can only happen when we take the time to identify our barriers and break them down. I challenge you to grab a digital camera and take 12 pictures of barriers. They can be physical barriers, things that divide or surround or they can represent mental barriers of some sort. Print them out, then examine them in your life. Do they protect or inhibit? The ultimate question!
|
|
08.11.2010
by Nikole Fulkerson
|
| |
| |
We see so many interesting or not so interesting posts on the Web these days. Half the time what I really enjoy reading are not even the posts themselves but the comments. The conversations that pop up are anything from hilarious to ridiculous and even down right rude. It's easier for people to be 100 percent candid on the Web. I find it fun to look up the controversial posts and just read people being people. For all you psychology majors out there, there is a plethora of interesting behavior right in the Web's comment section.
I decided to share one of my favorite comments here. A comment made on the YouTube video of my favorite old spice commercial. (These commercials rock by the way!)
What I find most interesting is when a comment is good other people start posting it, too! Here is the same comment posted by two different users.
|
|
09.13.2010
by Nikole Fulkerson
|
| |
| |
It would make sense that we are more drawn to do something if it is fun. How about walking up stairs rather than taking the escalator? Doesn't sound like more fun, but we all know the stairs is a better alternative. Here is a great example of using the fun theory and putting it to good use by the creative mind of Volkswagen. Check out this video and more fun theory ideas at thefuntheory.com
As for all us creative minds we could take the initiative of VW and apply it during our day to day lives. For instance is there something you know you should do, but just can't bring yourself to commit to doing (reading more, working out more) or find a every chore a total bore (laundry, taking out the trash). Change behavior by by taking the everyday mundane to whole new level of fun ;)
This concept even applies to advertising in the sense of using a creative means of making something interesting and new in order to change/cause a specific behavior in people. It all comes back to they way an idea is approached and then communicated.
P.S
Volkswagen certainly understands the concepts of fun, they make my bug turbo extra fun to drive around and to look at :)
|
THE FUN THEORY -- FUN IS THE EASIEST WAY TO CHANGE PEOPLE'S BEHAVIOR
|
11.15.2010
by Nikole Fulkerson
|
| |
| |
|
|
ALL I DON'T WANT FOR CHRISTMAS
|
12.14.2010
by Nikole Fulkerson
|
| |
| |
Did you know? Your bi-weekly dose of useless knowledge.
The famous "Uncle Sam" recruitment poster "I Want YOU" for U.S. Army," designed by James Montgomery Flagg, was actually an adaptation of the British poster by Alfred Leete.
|
|
02.21.2011
by Nikole Fulkerson
|
| |
| |
 |
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A barrier is defined as
a structure or object that impedes free movement
any condition that makes it difficult to make progress or to achieve an objective: "intolerance is a barrier to understanding"
anything serving to maintain separation by obstructing vision or access
In short, barriers keep things out ... or in, depending on your point of view. We put up fences in our minds to protect us from embarrassment, pain or trouble. Both physically and mentally, barriers are all around us. While some are meant to protect, others simply keep us from accomplishing the greatness we deserve to achieve.
Many of our barriers are put in place to protect us from failure, but success and excellence grow from the ashes of failure. We all to some degree have an innate fear of doing things wrong or not getting it right. But what often we truly fail at is realizing that for every one good idea you need to have a hundred, or maybe a thousand, bad ideas. The secret to success lies in our ability to break down barriers and let ideas flourish. We need to give ourselves the time and freedom to play with ideas, in order to break through the mediocre and allowing the great ideas to surface. This can only happen when we take the time to identify our barriers and break them down. I challenge you to grab a digital camera and take 12 pictures of barriers. They can be physical barriers, things that divide or surround or they can represent mental barriers of some sort. Print them out, then examine them in your life. Do they protect or inhibit? The ultimate question!
|
|
08.11.2010
by Nikole Fulkerson
|
| |
| |
We see so many interesting or not so interesting posts on the Web these days. Half the time what I really enjoy reading are not even the posts themselves but the comments. The conversations that pop up are anything from hilarious to ridiculous and even down right rude. It's easier for people to be 100 percent candid on the Web. I find it fun to look up the controversial posts and just read people being people. For all you psychology majors out there, there is a plethora of interesting behavior right in the Web's comment section.
I decided to share one of my favorite comments here. A comment made on the YouTube video of my favorite old spice commercial. (These commercials rock by the way!)
What I find most interesting is when a comment is good other people start posting it, too! Here is the same comment posted by two different users.
|
|
09.13.2010
by Nikole Fulkerson
|
| |
| |
It would make sense that we are more drawn to do something if it is fun. How about walking up stairs rather than taking the escalator? Doesn't sound like more fun, but we all know the stairs is a better alternative. Here is a great example of using the fun theory and putting it to good use by the creative mind of Volkswagen. Check out this video and more fun theory ideas at thefuntheory.com
As for all us creative minds we could take the initiative of VW and apply it during our day to day lives. For instance is there something you know you should do, but just can't bring yourself to commit to doing (reading more, working out more) or find a every chore a total bore (laundry, taking out the trash). Change behavior by by taking the everyday mundane to whole new level of fun ;)
This concept even applies to advertising in the sense of using a creative means of making something interesting and new in order to change/cause a specific behavior in people. It all comes back to they way an idea is approached and then communicated.
P.S
Volkswagen certainly understands the concepts of fun, they make my bug turbo extra fun to drive around and to look at :)
|
THE FUN THEORY -- FUN IS THE EASIEST WAY TO CHANGE PEOPLE'S BEHAVIOR
|
11.15.2010
by Nikole Fulkerson
|
| |
| |
|
|
ALL I DON'T WANT FOR CHRISTMAS
|
12.14.2010
by Nikole Fulkerson
|
| |
| |
Did you know? Your bi-weekly dose of useless knowledge.
The famous "Uncle Sam" recruitment poster "I Want YOU" for U.S. Army," designed by James Montgomery Flagg, was actually an adaptation of the British poster by Alfred Leete.
|
|
02.21.2011
by Nikole Fulkerson
|
| |
| |
 |
| |
| |
A barrier is defined as
a structure or object that impedes free movement
any condition that makes it difficult to make progress or to achieve an objective: "intolerance is a barrier to understanding"
anything serving to maintain separation by obstructing vision or access
In short, barriers keep things out ... or in, depending on your point of view. We put up fences in our minds to protect us from embarrassment, pain or trouble. Both physically and mentally, barriers are all around us. While some are meant to protect, others simply keep us from accomplishing the greatness we deserve to achieve.
Many of our barriers are put in place to protect us from failure, but success and excellence grow from the ashes of failure. We all to some degree have an innate fear of doing things wrong or not getting it right. But what often we truly fail at is realizing that for every one good idea you need to have a hundred, or maybe a thousand, bad ideas. The secret to success lies in our ability to break down barriers and let ideas flourish. We need to give ourselves the time and freedom to play with ideas, in order to break through the mediocre and allowing the great ideas to surface. This can only happen when we take the time to identify our barriers and break them down. I challenge you to grab a digital camera and take 12 pictures of barriers. They can be physical barriers, things that divide or surround or they can represent mental barriers of some sort. Print them out, then examine them in your life. Do they protect or inhibit? The ultimate question!
|
|
08.11.2010
by Nikole Fulkerson
|
| |
| |
We see so many interesting or not so interesting posts on the Web these days. Half the time what I really enjoy reading are not even the posts themselves but the comments. The conversations that pop up are anything from hilarious to ridiculous and even down right rude. It's easier for people to be 100 percent candid on the Web. I find it fun to look up the controversial posts and just read people being people. For all you psychology majors out there, there is a plethora of interesting behavior right in the Web's comment section.
I decided to share one of my favorite comments here. A comment made on the YouTube video of my favorite old spice commercial. (These commercials rock by the way!)
What I find most interesting is when a comment is good other people start posting it, too! Here is the same comment posted by two different users.
|
|
09.13.2010
by Nikole Fulkerson
|
| |
| |
It would make sense that we are more drawn to do something if it is fun. How about walking up stairs rather than taking the escalator? Doesn't sound like more fun, but we all know the stairs is a better alternative. Here is a great example of using the fun theory and putting it to good use by the creative mind of Volkswagen. Check out this video and more fun theory ideas at thefuntheory.com
As for all us creative minds we could take the initiative of VW and apply it during our day to day lives. For instance is there something you know you should do, but just can't bring yourself to commit to doing (reading more, working out more) or find a every chore a total bore (laundry, taking out the trash). Change behavior by by taking the everyday mundane to whole new level of fun ;)
This concept even applies to advertising in the sense of using a creative means of making something interesting and new in order to change/cause a specific behavior in people. It all comes back to they way an idea is approached and then communicated.
P.S
Volkswagen certainly understands the concepts of fun, they make my bug turbo extra fun to drive around and to look at :)
|
THE FUN THEORY -- FUN IS THE EASIEST WAY TO CHANGE PEOPLE'S BEHAVIOR
|
11.15.2010
by Nikole Fulkerson
|
| |
| |
|
|
ALL I DON'T WANT FOR CHRISTMAS
|
12.14.2010
by Nikole Fulkerson
|
| |
| |
Did you know? Your bi-weekly dose of useless knowledge.
The famous "Uncle Sam" recruitment poster "I Want YOU" for U.S. Army," designed by James Montgomery Flagg, was actually an adaptation of the British poster by Alfred Leete.
|
|
02.21.2011
by Nikole Fulkerson
|
| |
| |
A barrier is defined as
a structure or object that impedes free movement
any condition that makes it difficult to make progress or to achieve an objective: "intolerance is a barrier to understanding"
anything serving to maintain separation by obstructing vision or access
In short, barriers keep things out ... or in, depending on your point of view. We put up fences in our minds to protect us from embarrassment, pain or trouble. Both physically and mentally, barriers are all around us. While some are meant to protect, others simply keep us from accomplishing the greatness we deserve to achieve.
Many of our barriers are put in place to protect us from failure, but success and excellence grow from the ashes of failure. We all to some degree have an innate fear of doing things wrong or not getting it right. But what often we truly fail at is realizing that for every one good idea you need to have a hundred, or maybe a thousand, bad ideas. The secret to success lies in our ability to break down barriers and let ideas flourish. We need to give ourselves the time and freedom to play with ideas, in order to break through the mediocre and allowing the great ideas to surface. This can only happen when we take the time to identify our barriers and break them down. I challenge you to grab a digital camera and take 12 pictures of barriers. They can be physical barriers, things that divide or surround or they can represent mental barriers of some sort. Print them out, then examine them in your life. Do they protect or inhibit? The ultimate question!
|
|
08.11.2010
by Nikole Fulkerson
|
| |
| |
We see so many interesting or not so interesting posts on the Web these days. Half the time what I really enjoy reading are not even the posts themselves but the comments. The conversations that pop up are anything from hilarious to ridiculous and even down right rude. It's easier for people to be 100 percent candid on the Web. I find it fun to look up the controversial posts and just read people being people. For all you psychology majors out there, there is a plethora of interesting behavior right in the Web's comment section.
I decided to share one of my favorite comments here. A comment made on the YouTube video of my favorite old spice commercial. (These commercials rock by the way!)
What I find most interesting is when a comment is good other people start posting it, too! Here is the same comment posted by two different users.
|
|
09.13.2010
by Nikole Fulkerson
|
| |
| |
It would make sense that we are more drawn to do something if it is fun. How about walking up stairs rather than taking the escalator? Doesn't sound like more fun, but we all know the stairs is a better alternative. Here is a great example of using the fun theory and putting it to good use by the creative mind of Volkswagen. Check out this video and more fun theory ideas at thefuntheory.com
As for all us creative minds we could take the initiative of VW and apply it during our day to day lives. For instance is there something you know you should do, but just can't bring yourself to commit to doing (reading more, working out more) or find a every chore a total bore (laundry, taking out the trash). Change behavior by by taking the everyday mundane to whole new level of fun ;)
This concept even applies to advertising in the sense of using a creative means of making something interesting and new in order to change/cause a specific behavior in people. It all comes back to they way an idea is approached and then communicated.
P.S
Volkswagen certainly understands the concepts of fun, they make my bug turbo extra fun to drive around and to look at :)
|
THE FUN THEORY -- FUN IS THE EASIEST WAY TO CHANGE PEOPLE'S BEHAVIOR
|
11.15.2010
by Nikole Fulkerson
|
| |
| |
|
|
ALL I DON'T WANT FOR CHRISTMAS
|
12.14.2010
by Nikole Fulkerson
|
| |
| |
Did you know? Your bi-weekly dose of useless knowledge.
The famous "Uncle Sam" recruitment poster "I Want YOU" for U.S. Army," designed by James Montgomery Flagg, was actually an adaptation of the British poster by Alfred Leete.
|
|
02.21.2011
by Nikole Fulkerson
|
| |