To be successful, a mobile marketing strategy must identify the main benefit it can provide to consumers and create an experience that taps into that through mobile websites, apps, text message alerts, augmented reality or social media. Search engine optimization (SEO) and search also play a crucial role in any mobile marketing strategy. Here are some simple ideas to get your juices flowing:
A consumer packaged good (CPG) brand that calls a kitchen cupboard home can add value by using its catalog of recipes — complete with cooking timers and interactive elements — in a mobile app to help customers plan dinner.
A local car dealership can increase leads and inquires by using mobile display and rich media ads to serve consumers based on search inquiries and geographic location while also directing traffic to its inventory and incentive offers. The dealership can also boost organic search results by optimizing its website and online content for mobile and SEO.
A local restaurant or supermarket can launch an text message campaign where users opt-in to receive exclusive coupons and discount codes. By assigning unique codes to be redeemed at purchase, results can be tracked easily to determine success and adjust accordingly.
A health care organization can use a secure mobile-optimized website that allows patients to check-in for appointments, fill out and submit information, provide waiting times and even provide a “what to expect” guide while waiting.
Any brand can turn its mobile advertising into an activity. Gamification is a term we haven’t heard much lately, but the concept remains solid when done correctly. Offering discounts and incentives through collecting items or unlocking achievements gives customers a reason to interact with brands and keep coming back for more.
Here at SKAR, we’re constantly looking for creative and innovative ways for our clients’ brands to connect with consumers and develop lasting relationships with them. If you’re looking for help or direction, don’t hesitate to contact us through the website or on Facebook, Twitter or LinkedIn.